Attribute Maps for Improving the Offer
When facilitating Strategy Sessions, I often make use of the following Attribution Map. The map is especially helpful when the Senior Team meets quarterly and can map progress against their current state. Click The Link below and you will go to an interactive version of the map.
Interactive Attribute Map
You will need a user name and password to proceed. Use these:
Username: attribute / Password: map2
Click on the boxes and you can see how I might have a Senior Team enter data about their offer before or during a session. The team enters the data and then we compare the results and create a large map that we display for the entire team.
Each quarter we bring out the current map, review it and make changes. We may use several maps to handle a complex offer / value proposition. Using both technology and a good design, we can cut down on meeting time, make the discussion deeper, and make the necessary changes to the offer. These become part of the living business strategy.
